Clarity comes from experience.
Miriam Simon is a strategic advisor, speaker and trusted thinking partner to founders, CEOs, boards and leadership teams navigating growth, complexity and change.
A career spent close to the hard decisions.
Based in Ireland and drawing on board-level retail experience across Monsoon Accessorize, B&Q, TK Maxx and Lifestyle Sports, Miriam helps leaders simplify complexity, make clearer decisions and build stronger, more resilient teams. Her advisory work spans retail, tech, biotech, construction, tourism and hospitality, with a particular focus on strategy, leadership, AI adoption, succession and future readiness.
Board-level retail
Senior, board-level experience with leading retail brands, where strategy meets the realities of trading, people and change.
- Monsoon Accessorize
- B&Q
- TK Maxx
- Lifestyle Sports
Sectors I advise
Cross-industry advisory work, bringing a commercial, board-level perspective to leaders in very different markets.
- Retail
- Tech
- Biotech
- Construction
- Tourism
- Hospitality
Particular focus
- Strategy
- Leadership
- AI adoption
- Succession
- Future readiness
An advisor, and a speaker.
Miriam is a regular speaker at conferences, boards and leadership events, with commercially grounded insight on strategy, leadership and AI.
See speaking topics →Independent, accredited, trusted.
Civic leadership · 2025-2026
President of Drogheda & District Chamber of Commerce for 2025-2026, and the 131st President in the Chamber’s history.
Accredited Executive Coach
Formally accredited to coach at executive and board level.
Member, Institute of Directors
Member of the Institute of Directors, grounded in good governance.
Evaluator, European Innovation Council
Selected to evaluate for the European Innovation Council.
Practical, commercial and honest.
Practical, commercial and honest, Miriam brings both challenge and kindness to her work, helping leaders create clarity at the moments that matter most.
I keep a steady eye on the people doing the leading, not just the plan on the page. I will tell you the truth kindly, keep the thinking grounded in commercial reality, and help you decide what to do next. No theory for its own sake, no jargon, no noise.
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Practical
Useful thinking you can act on, not a report that sits on a shelf.
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Commercial
Always anchored in the realities of running and growing a business.
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Honest
Straight talk, delivered kindly, even when it is not what you hoped to hear.
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Human
A genuine read on the people leading, because strategy is delivered by them.
Frequently asked questions.
What does Miriam Simon do?
Miriam Simon is a strategic advisor and thinking partner to founders, CEOs, boards and leadership teams, helping them simplify complexity, make clearer decisions and lead through growth and change.
How is this different from business coaching?
It is commercial, strategic advisory grounded in board-level experience, focused on decisions, direction and results, not generic coaching.
Who does Miriam work with?
Founders and CEOs of growing businesses, leadership teams navigating change, and owners preparing for the next stage, across retail, tech, biotech, construction, tourism and hospitality.
What happens on a discovery call?
A short conversation about where the business is and what would help most, after which you agree the most useful next step.
Is Miriam Simon only for retail businesses?
No. Retail is where her board-level experience comes from, but her advisory work spans many sectors.
Where is Miriam Simon based?
Miriam is based in Ireland and works with leaders across Ireland and beyond.
Let's start a conversation.
Tell me a little about where the business is now. I will come back to arrange a short discovery call to understand where you are, what is getting in the way, and whether I am the right person to help.